Top Tips for Marketing to Women
When it comes to the biggest purchases in life, such as cars, homes, financial packages, and technology, the marketing focus has traditionally been on men. This is absurd when we all know that women...
Tagged: marketing to women
Female Buying Power
The 90 second video below by she-conomy.com shows that female consumers make a majority of purchasing decisions in comparison to men. 70% of new businesses are started by women 85% of all brand purchases...
Marketers Fail to Understand and Reach Professional Women
Yesterday I spent some time reading a white paper by Ad Age and published by Meredith called, “The Reality of the Working Woman.” Let’s start with some interesting statistics The number of women in...