10 Tips for Writing Your Next Piece of Content
Over the years, the way people use content to market on the different platforms has changed a lot. Traditionally, marketers used to go for the ”push” technique where they would send information to their potential customers to get them to engage in the conversation. Ideally, it is the marketer who would initiate the conversation. However, this has changed a lot.
Today, the technique in use is the ”pull” technique where customers are attracted to your website by the quality of information being posted. Here, it is the potential customer that initiates the conversation. The biggest challenge with the latter is that as the owner of the website, you need to satisfy the information need of your potential customers. Keeping these audience interested is not always easy as it require a lot of commitment and hard work. Your content needs to be both interesting and fresh is you are to keep a hold of your visitor.
Homework-Desk will take you through 10 of the most effective tips that can take your content to the next level and guarantee you readership from your customers.
Begin with the headline
A headline is very important especially when it comes to creating content for social marketing purposes. The headline needs to be very catchy if you are to attract readership. Try as much as possible to create a headline that can easily go viral and blow people away. What most content marketers do is that they come up with a post idea, write it down and then work on coming up with something awesome. Remember that most people will only read a blog post because it has a catchy title and that it is not a blog that goes viral but the headline.
You need to have a story to tell
While it is true to say that our writing personality and styles tend to influence greatly our content, the ability to tell a story while creating content has a bigger influence on people. Whenever you are writing content that is expected to have a huge social impact, try as much as possible to incorporate specific stories and example which people can relate to. Tie your ideas if possible with real life stories.
Do an incisive research
There is nothing buzz killing to you and your website than providing your readers with incorrect information. Since you intend to produce content for a wider audience, you need to make sure that you have your facts right. It might take a lot to build trust but a simple negligence can cost you and your website.
Simplify your content
Try as much as possible to produce content that is easy to read because you expect readership from both the knowledgeable and the not so privilege. Consider writing using plain English and avoid marketing jargon that would render the content useless to a certain audience. The content in itself should be properly formatted and include short sentences.
Create informative content
In addition to having a catchy headline that is capable of going viral, you need also to invest a lot in creating interesting content which can easily attract readership. As mentioned above, the ”pull” technique is what is currently in play and you can only attract customers if you can give them awesome content.
Write in a conversation manner
If you really want your content to be engaging, you need to adapt a conversation form of writing. This actually means that you think of a question your readers are likely to ask and address the same in your piece. To enhance the conversation tone, you may also want to keep your sentences as short as possible. The main reason behind this is that you want your customers to have the feel that your organization or website is being run by people.
Know how to sell at the right time
Getting one of your readers to convert and become your customer is always the goal of most marketers. The stakes are even higher when one uses content to market their product or service. It is very important to know when to start selling your product. One needs to understand that conversion is super tough even on social media. Before converting, a potential customer needs to transition from one level of exertion to another. Getting one to transition from the thinking phase to the buying phase takes a lot than what most people assume. For you to succeed with your conversion, you need to know exactly what your readers want so that you can be able to capture them while they are transitioning and help them to build both the trust and the need for your goods or services.
Involve others
You do not have to do it alone. Try as much as possible to get others who can help your to generate traffic involved. This can be done by simply adding shared content. You may opt to enlist a number of posts and great ideas from other players in the industry who have been identified to be social media savvy.
Never cease to be curious
Your curiosity can go a long way in helping you to create awesome and click worthy content. With your curiosity, it is more practical to get great and interesting ideas for your piece which is what most readers look out for in any outstanding content. The same curiosity needs to be reflected in your content. When creating content, ensure that you build curiosity in the readers mind so that they can continue reading your content.
Prompt your readers to buy
This can be successfully achieved by including a call to action towards the end of your content. Consider this your go-to strategy and use it as often as possible to spark thought. However, this cannot be achieved if say for example your content is not interesting enough to keep the readers engaged.
Therefore, start by ensuring that you have great content. And the rest will come into play. In as much as this sounds hard, it is practical and achievable.
