5 Tools for Managing Your Company’s Social Media Profiles
Looking for the top 5 tools for managing your company’s social media profiles? Then you have come to the right place. Using these tools will go a long way in streamlining your social media management tasks thereby empowering your company’s overall online success.
Managing Social Media Profiles – The Quick List
Here are the tools that will be reviewed as a quick reference for you to use in the following content. For a more detailed explanation of each please reference that point in the article below.
- Everypost
- Buffer
- SocialOomph
- HootSuite
- Sprout Social
Managing Social Media Profiles – Our Detailed Overview
Everypost
Everypost is one of the social media management tools you need when you are looking for a way to streamline your business flow by making your social media tasks a breeze. It’s so simple that the layout is in black and white.
Everypost allows you the ability to add accounts and choose which updates to post. You can also use Everypost with Tumblr, Google+, LinkedIn, Twitter, Pinterest and (of course) Facebook. As such, it offers connections to more than one social media account, as well as to email and Dropbox.
You can use Everypost to pull visual content from various social media sources. Once secured you can then use that content to create unique content for your audience.
Everypost comes with 5 pricing plans (one of which is free). These prices depend on the features you need.
Buffer
Buffer looks simple, is easy to navigate, and will make your social media management efforts more efficient. After creating an account, you will get to choose the social networks to add, as well as connect your company’s social profiles and pages.
After that, you can use Buffer to schedule new content to share which was created on one of your blogging websites. Your created content can include images, links, and written messages. Additionally, Buffer comes with an analytics tab that will provide you with rich reports about the reach of your social media marketing.
Use Buffer to improve the organization of your overall marketing strategy.
SocialOomph
SocialOomph is another of the top tools you can use to manage your company’s social media accounts. It provides many interesting features that will come in handy when you are looking to boost your marketing strategy.
What is more, it is easy to use SocialOomph. Simply create an account, verify it and get started. SocialOomph comes with 5 main tabs for working with your corporate social media management tools. Start by using the Networks tab to connect your networks and channels to SocialOomph. Then, manage these individually from within SocialOomph’s dashboard.
When you upgrade your account, you gain access to features that offer the ability to boost your social media marketing results and efficiency even more. There’s also a Posting tab for posting updates, shorting URLs (through Bit.ly), purging messages and tweets on Twitter, and adjusting the scheduling times – among others.
HootSuite
HootSuite is one of the best knowledge tools for managing corporate social media accounts. It is currently used by millions around the world for simpler, more efficient business marketing.
Start by adding your social media channels (Google+, LinkedIn, Instagram, Twitter, and Facebook). Then, choose those channels you would like to post to (or all of them at once).
Other tasks you can perform with HootSuite include scheduling content, shortening links, attaching images, and creating new posts. HootSuite will also provide insights and analytics into your social media growth and progress, as well as assignment management if you have a team of digital marketers that you would like to assign certain events to.
Sprout Social
After signing up with this business social media management tool, you might feel a bit overwhelmed. This is because Sprout Social comes with tons of instructions and tabs. You will also receive immediate insight into certain stats that you wouldn’t have received within the details of most if not all other social media management tools.
Sprout Social additionally focuses on the idea that engagement and communication between customers and businesses should be more open. You can, for instance, use it to get improved insights into trends on your company’s social media accounts, audience interactions, and all impressions and interactions you made within the past week or day.
Sprout Social also allows scrolling through the feeds of your main social media channels, as well as for keeping up with the latest trending news. Later, you can rely on the publishing tab to share updates, both in real time and after scheduling them in advance.
Another of the unique features of Sprout Social is on the discovery tab. Other than seeing who followed, conversed with, or mentioned you on social media. You can also employ smart search to locate the keywords that your customers are probably using. This way, you will be able to know what your target market is talking about and what has been trending in your niche.
Now that you know more about these top 5 tools we recommend for social media marketing, ensure that you choose the one (s) that come (s) with the features you are seeking.
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