7 Easy and Effective Methods to Vastly Increase Your Client Base

As a business owner, you always look for clients since they are essential for continued operations and revenue. But just setting up shop isn’t enough. While you might have a good client base at the moment, a business can become stagnant. This will halt expansion and has the potential to dry up revenue. Fortunately, you can increase your client base by reviewing your approach to business and making some minor changes.

Embrace Cryptocurrency

You may have heard of Bitcoin and possibly Etherium as prominent cryptocurrencies, but there are over 4,000 in active operation. It’s probably impossible to learn about all of them, but some of the best upcoming include Qoin, Tether and Finance. There are also over 300 million crypto users globally. Introducing methods of accepting digital currency opens up your business to clients that were impossible to service beforehand.

Adopt Alternative Payment

In addition to digital currency, you could vastly expand your client base by introducing new forms of payment. More and more people use their mobile phones and associated payment apps for transferring money between accounts. The secure encryption of these apps makes it possible for them to be used like bank-issued payment cards. PayPal, Apple Pay, Google Pay and Stripe are popular platforms of alternative payment.

Form a Mission Statement

Your public image is a vital communication point between your business and clients. Clients may choose to do business with you or not based on how they perceive your company. To make things clear, you could adopt a mission statement as a company-wide policy. A mission statement removes the potential kaleidoscope of mixed public perception and provides a clear goal. In addition, personal beliefs and what’s best for the company should be included – such as sustainability goals.

Align with a Movement

To compound your public perception alongside a clear mission statement, it isn’t uncommon for a business to align with one or more popular movements. This can attract a client base that might not necessarily think of your company when purchasing a product. For example, rebranding packaging with your support for Black Lives Matter, #MeToo or pride is a great tool for supporting the cause.

Engage in Digital Marketing

Mission statements and movements are excellent methods of forming a public perception and attracting more clients. But implementing these properly is difficult without the relevant tools. One of those tools is digital marketing. Digital marketing companies employ highly skilled professionals knowledgeable in all aspects of marketing. Social media campaigns, SEO, web development, and email marketing are just a few examples of how they reach a wider audience.

Identify Key Demographics

Marketing agencies are excellent at their job. However, all their campaigns through social media, print media and digital channels are only possible by identifying key demographics. This allows them to determine to whom your company, product or services will appeal. However, you don’t need a marketing agency to get started with this. Analytics tools such as Google Analytics will help identify users interacting with your website. At the same time, social media platforms provide excellent analytics for post engagement.

Communicate with Influencers

The 21st century has given rise to a unique type of celebrity. Internet influencers are fast becoming a primary source of information for the younger generation. One survey found that 49% of consumers make purchase decisions purely on the recommendation of an influencer. Additionally, the audience of an influencer is far superior to that of traditional advertising. For example, top beauty blogger and Instagram celebrity Huda Kattan has 25 million followers – a far wider reach than a costly TV ad.

In Summary

Your business requires ongoing and steady clients. Without this, you run the risk of becoming stagnant. However, there are some quick and straightforward efforts you can make to increase your consumers.

Digital currencies like Bitcoin are used by millions of people worldwide, so catering to these clients will open you up to more business than before. Additionally, digital payment platforms like Google Pay will attract more customers and make paying for your services more accessible. 

From a public perspective, outlining a clear mission statement is excellent for attracting new clients who can then assess what your company stands for. From there, you can move to align with or publicly support a significant movement like Black Lives Matter.

Of course, people need to be aware of your effort, and marketing agencies can help significantly. In particular, digital marketing agencies can make efforts via numerous channels like social media, email marketing and blogging. To do this, they need to identify your primary demographics.

However, to boost advertising efforts, you could offer a partnership with a well-known internet influencer who has millions of followers. An influencer’s reach is far more expansive than any paid advertising can achieve, with superior targeting.