7 Tips On Converting Law Firm Website Visitors Into Potential Clients
If these were the early days of the internet, all the designing you probably needed to do was simply creating a contact-us form, and you’d still convert a lot of your website visitors into clients. The development of the internet and its integration into almost everything made this very hard today, since potential clients now have a lot more knowledge and options.
A lot of different law firms are converting the bulk of their website visitors into active clients using intelligent designs and lead generation. Capturing some helpful information from a visitor on your website can turn them into a lead that you can pursue further to convert into a client. Competition between law firms is not only based on reputation, but how well can they market themselves over the internet. We’ll be giving you the best 7 tips that can help you in converting the maximum amount of website visitors into actual clients.
Make Your Website Helpful
A few helpful blog posts like “what to do after a workplace injury”, “how to avoid legal issues when copyrighting”, etc., can make sure that you’re getting a lot of traffic on your website that also stays a while and comes back for more blog posts. You can also expand on this and have a FAQ section to answer common questions while showing your expertise in addition to how you operate. A lot of good websites choose to offer an exchange; like asking for the visitor’s email address in exchange of providing more helpful information, and maybe a legal newsletter. The design of the website should be intuitive and avoids cluttering of information so visitors won’t be intimidated by all the text they have to read.
Using Search Engine Optimization Right
Usually search engine optimization is used to just increase the traffic, but without optimizing it specifically for converting clients, this traffic may all go to waste. You can find details at https://www.lawfirmseo.com/ where they go over how you can turn the people that visit your site into actual customers. They specialize in law firm marketing and also helps you in ranking higher in the Google maps results page if you’d like to receive more calls. The goal of SEO is not just put the website out there, but make sure that your target audience finds the right information they’re looking for on your website.
Make it Mobile-Friendly
People search online over their phones more than their computers; most locations related queries are made over the mobile. As a law firm, you should make sure that the website is designed to be viewed on mobile phones. No one likes having to zoom in over tiny walls of text, your potential clients would have a hard time clearly seeing all the content you put on the website this way. Responsive designs make sure that the layout of the website is different from recognizing the type of device that views it.
Integrating Live Chat
You can use live-chat as a way to directly address a visitor’s quick question, which helps in converting them into potential clients instantly by setting up a consultation. Live-chat shouldn’t cost a lot of money while being easy to integrate in your website. If you’re unable to provide chats around the clock, you control the hours at which the chat is available on your website.
Adding Videos
You can add relevant video non-intrusively on your website that can help show what you do. Digital markets are always hungry for videos, you can answer questions about social media or YouTube and link to your website to get the right traffic from the viewers.
Offer a Free Consultation
You can implement a button with the sole purpose of providing a free consultation on a constantly visible part of your website. This helps in increasing the number of potential clients and leads, by making them feel that clicking that button means that they are getting an offer or a freebie.
Use Social Media to Get Market Analysis
Other than using social media as a way to promote your services; you can also use them to generate leads from the visitors of your website. Knowing more about your audience can help you customize your website to be able to maximize the conversion.
If most of your website visitors aren’t being converted to potential clients, then you’re pulling traffic at the cost of actual leads. When marketing your law firm, always measure your progress and mark down the reasons for high and low conversion. Make sure you are constantly creating quality content to be on search engines good side and ensuring that people always have a reason to share the link to your website.