8 Unbelievably Effective Ways to Expand Your Email List

Growing and expanding your email is paramount for your website’s success. Your email list is the most valuable asset that stays with you no matter which platform you chose. Constantly adding fresh subscribers should be at the top of your mind, whether you blog for business or for pleasure.

In this article we’ll show you how to grow your email list effectively.

8 Unbelievably Effective Ways to Expand Your Email List

Host a webinar

People love to learn and there is no better way to present information than a webinar. It can be your chance to engage your users and provide more information about a topic they are interested in. To take advantage of it, make signing up for your email list a requirement to attend the webinar.

Add a newsletter checkbox to your eCommerce checkout process

If you have an eCommerce website, consider adding a checkbox that allows users to opt-in to your email list during checkout. Leave it unchecked by default but make sure to let them know your email subscribers get notified first of new products and offer them a discount or a coupon as an incentive.

Create an online contest

This tip can be applied to various niches. If you offer any type of service, consider creating a special contest allowing your users to win one of your packages or a one-on-one consultation in exchange for their email address.

If you sell products, consider offering one of them as a prize for those who help you spread the word about it. The winner could be selected randomly or you can select it manually by the number of shares.

Encourage people to share your newsletter

Sometimes, the best advertising is word of mouth. Consider adding a button in your email newsletter that allows your existing subscribers to forward it to a friend. This works particularly well because your content gets seen by a very similar and targeted audience which can then subscribe to get more of your content.

Create a hero image for your website

Large header images with email optin forms are all the range today and you can see them on almost every website. By adding a hero image that features a strong call to action and your email sign up form you can greatly improve the conversion rate and increase the number of your subscribers.

Use exit-intent popup forms

Love them or hate them, pop up form plugins are one of the most popular ways to grow your email list. However, not all plugins are made equal. Exit-intent forms work best when they make use of exit-intent technology which shows up at the exact moment a visitor decides to leave your site. The reason they work so well is because they are often paired with a lead magnet which often is compelling enough to make the visitor change their mind and hand over their email address.

Create a splash page

Splash pages are another effective method of expanding your email list. The way they work is that when a visitor comes to your website, they are greeted with a page that prevents them from seeing anything else on your website. The page features an attractive lead magnet and the user has the choice between signing up for your email list to access the download or to go directly to the blog. In the most extreme cases, the only option is to sign up for the email list before being able to access the rest of the website.

Make use of social media

Social media can be quite effective at building your email list and increasing conversion rates. There are several ways to put social media to work for you.

• Use Twitter Lead Generation Cards – signing up for a Twitter Lead Generation card takes but a few minutes and you can connect most email service providers with this feature. Once you card is completed, tweet it out and then pin the Tweet to your profile which will allow your followers to sign up with one click
• Use Facebook’s call-to-action button – Facebook pages allow you to have a call to action directly below your header image. Consider creating a custom Facebook cover for your page that points to your call-to-action which should be set up to go directly to your email sign up form
• Use Pinterest – create a Pinterest-optimized graphic of your lead magnet and add the pin directly from your website. Make sure the page you’re linking to has an email sign-up form so visitors can opt-in to your email list.

What are your favorite ways of growing your email list? Let us know in the comments below.

Image Source     Image Source; Image Source