Outbound Telemarketing – Taking Advantage of Workers Who Have Nothing to Lose
The reality is not as harsh as the title may suggest, in stating that a telemarketing company takes advantage of outbound sales call centre workers who have nothing to lose. A closer look at this business relationship reveals a mutually beneficial platform, for the sales outsourcing call centre staff that do the actual telemarketing services ground work, as well as the telemarketing company itself. The call centre agent takes advantage of a unique opportunity to reinvent themselves, earning money out of the process of soliciting sales from cold called clients.
Any call centre agent will tell an inspirational story of how their character developed, during their outbound telemarketing working hours, almost accounting for a sort of double life that they lead and the venturing into uncharted territory, with the protection of operating behind an established telemarketing name and telephone headset.
In most cases, telemarketers have nothing to lose and absolutely everything to gain, particularly if they are operating in a pay-per-sale, commission based set up. If this is the case then they have to apply themselves beyond their comfort zone and do nothing but chase the next sale.
Cold Calling
The approach can be a bit annoying for the leads who are cold called. They get an offer they may not have ever even considered, adding to the irritation of wondering how their numbers landed up in the hands of the telemarketers. But in an alarming rate of conversion, a lot of appointment setting is achieved. The lead is turned into a potential client, with the only other obstacle left being the completion of the sale or service signup.
The irritation wears off however, as the approach of the telemarketer is conducted with the poise of a more experienced telemarketer. For the company outsourcing their sales to a telemarketing company however, this makes for some great reading as the prospect of having a lot of hungry telemarketers, vigorously going out to sell the services or products of that company bodes well for potential sales increases, in a passive mode.
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Value of Self-Improvement
Some of the outbound salespersons who go on to lead the way and realise the most success are those who take the time to up-skill themselves in fields related to what they’re marketing and trying to get sales in. For example, completing online business courses to get a better understanding of the overall business process you’re just a small part of.
While the gradual transition into the era of social networking came with new marketing methods, such as the demonstration of brand association amongst acquaintances, friends and colleagues of high esteem, the basis of business success still lies in the good old fashioned cornerstone of marketing, direct marketing.
If you have the vision to complete online sign language courses for instance, which aren’t mandated by the telemarketing or direct marketing company you’re working for, you now suddenly have a bigger market to target because you can communicate better with the hearing impaired, many of whom might as well want to buy the product or service you’re marketing. There’s a plethora of online courses UK residents can gain direct access to in order to beef up their knowledge so as to have that much-needed competitive advantage to succeed in the telesales/telemarketing/direct marketing game. As mentioned before, many of these should be undertaken of your own accord as the sales companies aren’t necessarily eager to send each of their outbound call centre agents on these courses or indeed do some distance learning from home.
With a lot of uncertainty around the variables concerned with other, newer marketing methods, like marketing in the social space and stealth marketing, direct marketing can play a role as a marketing safe haven, as this way advertisers know they can count on a nice portion of their ads actually reaching their target audience.
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