7 Ways Your Marketing Team Can Utilize Customer Web Forms
Web forms are one of the most useful tools on your website, and your marketing team may have any number of ideas about how they can best use them. Using form builders, they can create a number of tools that allow them to interact with your customer base.
These forms can be powerful, designed to work well with mobile and desktop, and can even help prevent spam and keep trolls from wasting your time on your site. Here are seven ways your marketing team can utilize customer web forms.
1. Add Email Subscribers
Building your email subscriber list? What better way than to have a web form that pops up, inviting the website visitor to join? Adding email subscribers is one of the best ways to get the word out about new products, promotions, sales, and more. It also allows you to gain more information about the people who are interested in your product or service.
A word of caution here: avoid giant pop up forms or ones that are not easy to close and decline. The most important thing is that the web visitor sees and interact with your content, and they are likely to leave if they feel to sold to. Make your subscription forms more of a friendly invitation than an unavoidable inconvenience.
2. Generate Sales Leads
Let’s say someone is interested in your products or services though and wants to contact the sales team. What is the easiest way for them to do so? Well, you can share your email address and contact information, but that requires more effort on their part. A webform makes contacting you easy for potential customers.
Remember, even with these forms keep them fast and simple. Only gather the information you absolutely need to get in touch and answer questions and make non-essential fields optional. You want customers to fill out the form, and you don’t want their first contact with you to be a frustrating experience.
3. Answer Questions
Of course you have a list of FAQs on your website, right? Of course you do, but they cannot possibly answer every question a sales lead might have. A simple contact form with a headline of “didn’t find the answer you were looking for?” offers your marketing team an opportunity to answer that question rather than losing that lead. Give your potential customers the option to ask.
4. Collect Payments
Yes, web forms can be quite powerful lead generation and question answering tools, but you can also use them to collect payments. Whether this is for a one time purchase, a subscription, or even a product purchase, the ability to get a lead to pay on the spot is the ultimate conversion.
This is not always easy, and the page should be well constructed and written, but as a marketing tool this can be seen as literal gold.
5. Offer Surveys
What are your customers thinking? What do they think of your products, services, or your website? What about future offerings? Would they buy them from you and use them? How is your customer service department doing?
All of these questions and thousands more can be answered by offering your customers the opportunity to take surveys. All of them relate to marketing, although other departments can use surveys as well. The kicker is this: they give you a great result for minimal effort, but can offer some real insight on what customers want, need, and expect from you. All of this informs your marketing efforts.
6. Get Good Product Reviews
Want to get good reviews? Unfortunately, people are much more likely to leave a poor review than a good one. However, they will often leave a positive review if you ask them too. This is a great use of a web form. A simple “What did you think of your most recent experience?” or “Did ‘x’ product meet your expectations?” can prompt them to leave you a review or information about how you are doing.
Remember when word of mouth was the greatest marketing tool? It still is, it just occurs on the web via reviews, testimonials, and social media. These are some of the greatest marketing tools you can have.
7.Properly Route Complaints
Unfortunately, the flip side of that coin is that people often leave bad reviews when they are unhappy. Web forms can actually give them a place to air their frustrations before they become an online review. One of the greatest marketing tools is reputation management, and it can start with a simple “What went wrong?” question on the right web form.
Resolving the complaint before it becomes a public one will help keep that reputation intact so marketing does not have to focus on damage control.
Conclusion
There are probably dozens of ways your marketing team can use web forms, but these seven common applications will have a direct impact on your business and your profits.
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