Top Tips to Start a Successful Career in Digital Marketing
In this new digital age, more and more companies are turning to the internet to try and bring in more leads, conversions and ultimately sales. For this reason, there is now huge demand for fantastic digital marketers and this is a great career path to choose at this moment in time. Digital marketing really has never been more relevant and as the internet continues to grow, so will the demand for experts in this field who can help companies make the most of having an online presence.
This is a fast-paced and ever evolving industry and although there are plenty of challenges that you will face, this can also be an extremely rewarding industry to be in too as you watch smaller to medium sized businesses go from strength to strength. If this is a career path that you have ever considered, then now is definitely the time to make the jump and do it. Training is, of course, the best way to get into a career in digital marketing but there are lots of other things that you can also do to try and help you get a foot in the door. Here, we are taking you through our top tips for starting a successful career in digital marketing.
Gain Some Qualifications
As we previously mentioned, one of the best ways in which you can get a head start when job hunting for a digital marketing job is to get some qualifications under your belt. Showing that you have taken initiative to get relevant and up to date qualifications is very attractive to potential employers and is a sure fire way to ensure that your CV stands out from the crown.
Think about what sector of digital marketing you wish to delve into. There are a range of courses available in the sector that provide you with different skill sets. Maybe consider taking a web development course that’ll help your grasp technical elements of digital marketing. You can take web development courses from companies such as Red Academy which offer concise courses that cover topics in detail.
This includes web and app development, digital marketing and UX and UI Design. As many jobs tend to crossover in the skill set required, all three of these courses will benefit you hugely. If you decide to opt for the web and app development courses, you can learn how websites are coded and how they are built and this knowledge can be applied to a wide range of digital marketing based jobs.
Get Work Experience
After gaining some qualifications, you may want to think about gaining some work experience in a real digital marketing office. This may require doing some unpaid internships but these internships will give you valuable experience that you will need to get started in your career. What’s more, you will tend to find that most digital marketing agencies provide a wide range of services, so you can get a taste of many different aspects from web development, to SEO, to PPC.
Keep Updated with the Latest Trends
As we mentioned before, this is an industry that is constantly changing and so it is vitally important that you are on top of the latest trends. This is also a great way to impress any employers at an interview as this will show that you are interested in this subject area and keen to learn more, which is exactly what employers are looking for! Remember, if you fall behind with these trends, there will always be someone else hot on your heels waiting to grab your potential job.
Understanding Analytics
In any digital marketing agency, one of the main things you will be doing on a daily business is looking at the analytics of your clients’ websites. So, if you are going to make a successful career in digital marketing, then understanding analytics is an absolute must. This data will show you how well, or how poorly, campaigns are performing and so you can analyse this data to ensure that you improve on your campaigns, find out what is working, and what isn’t! If you’re not sure how to do this effectively, there are SEO companies that can help.
Create a Great CV
As digital marketing is becoming more and more popular, many agencies will not be inundated with CVs for job postings. So it is up to you to ensure that yours stands out! Make sure that your CV is dynamic and eye-catching and have a few different CVs that cater to the many different jobs that you can apply for within this industry such as PPC, social media marketing or app design.
Network with Others
In the digital marketing industry, a great way to get your foot in the door is to get your name out there. If you are already friendly with people in the business, this makes it a lot easier for you to get a job. Make sure you are putting your name out there and are attending networking events. That will ensure you get those good connections in place and help people remember you! You never know what a good networking event could lead to. In fact, it may even lead to you being offered your first job in the digital marketing industry!