Four Reasons You Should Be Using Brand Templates

Curating the perfect business image isn’t as easy as it sounds, especially when you’re handling hundreds or even thousands of digital assets at any given time. When larger, successful businesses continue to grow, keeping hold of their carefully manufactured identity can be met with the same issues.

An influx of digital assets, a lack of organisation, lengthy marketing projects that lose momentum, issues with maintaining the same voice across all departments… Design tools can be costly and incredibly complex, with many often making the situation worse. This is why more businesses than ever before are turning to brand template software to ensure that their brand guidelines are followed and that their brand identity remains consistent.

A consistent brand will keep trust levels with customers high and you’ll benefit from increased sales and efficiency in the workplace. So, why else should templates for branding be used across your organisation or department? Read on for some powerful reasons why you should be using brand templates, now.

They preserve your brand guidelines

A company’s brand guidelines are the blueprints to their voice, their themes, their message and everything in between. Including logos, fonts, colour palettes and even taglines. They define the brand and if done well, should evoke a sense of recognition and trust amongst clients and the targeted demographic.

Sadly, sticking to these guidelines isn’t always easy, especially if they’re overly complicated, or you have a lack of version control within your digital assets. When you use brand templates, you can easily create content that aligns with your guidelines and if the creation process is within a workflow, it can easily be passed onto the next person who can review and make changes where needed.

You can share them throughout your organisation

Advertising via a third party whilst maintaining a strong image away from the heart of your organisation makes perfect sense. However, maintaining brand consistency is another hurdle you have to jump. Thankfully, when you implement brand templates, you can ensure brand cohesion throughout your organisation and easily share your templates and designs with anyone who needs them.

From sales teams who are out in the field to physical stores and their staff, contractors and other agencies, or even online influencers who are advertising your products for you. Brand templates ensure everyone is on the same page and that your brand recognition is consistent across all platforms.

Your brand will go further than ever

If your latest marketing campaign is targeted overseas, or you’re making progress within a certain market, then you’ll need high quality branded materials in your chosen language. This is often costly and time-consuming, especially where translation is concerned. However, with brand templates from Bynder.com, you can instantly create documents in multiple languages. Saving you time, money and preserving brand consistency.

And finally, they’re budget-friendly

Whatever your marketing budget may be, with brand templates you won’t have to blow your entire financial plan on expensive creative agencies or extortionate designers. With fully editable templates that are easy to use and manipulate, anyone can create and publish high-quality content that is on brand and cohesive across your organisation.