Soap Side Hustle? Tips for Crafting the Best Packaging
Packaging can help you create, grow, and maintain your soap brand image. Consumer behavior analysis along with your soap quality can help you create, improve, and maintain the quality of your soap packaging.
From the thinking process to crafting the result-producing packaging for your soap packaging, things can get overwhelming. Here are seven steps that can help you find the way to lead you to the winning stand for your soap products with effective packaging.
1. Explore the Soap Packaging of Your Competitors
High competition in the soap manufacturing industry has raised the value of soap packaging to make a distinction in the market. Do deep research on your competitive soap industry. Analyze the packaging of soap products of your competitors and grasp the strategy of your competitors regarding product presentation and marketing of your soap products.
Exploring the packaging of your competitors will help you think multi-dimensionally, like selecting theme, pattern, images, colors, brand assets, material, printing, laminating, finishing, and other elements to craft your soap packaging to stand out in the market.
2. Choose Materials Diligently to Make a Distinction
After this detailed research, make a checklist containing the points of your competitor’s soap packaging; analyze these points to gain some ideas from their packaging; and put your ideas on the paper. Consider the pros and cons of each relevant material, like kraft paper, cardboard, and rigid stock; and compare it with your desired output from your soap packaging.
Have a look at the popular materials for branded soap packaging:
Kraft Paper. Kraft paper is the most popular sustainable packaging material and is widely used for soap packaging especially.
Cardboard. Cardboard packaging material is a stunning choice due to its customization friendliness. This is why you can use water-based colors, adhesives, and coatings due to its high customization features of cardboard.
Rigid Stock. Rigid stock is among the highly protective, premium, and luxurious soap packaging materials. You can make it to persuade your prospects to buy your soap at even higher rates in comparison with other material selections.
This thorough process will help you decide the best packaging material for your soap products. Or if you’re confused about the material choice, you can consult a packaging manufacturer to get the right answers to your questions.
3. Design the Artwork of Your Soap Packaging Carefully
The research you have undergone helps you out in designing the artwork for your branded soap boxes. Consider your industry soap packaging, the nature and quality of your soap products (like organic, handmade, and beauty), and your brand guidelines to design the artwork of your soap products.
Following this artwork design, you can make a different packaging design for your soap products. Create it; advertise it; and get the benefits in returns in terms of sales and boosting your brand image.
4. Observe Soap Packaging Shapes and Styles to Get an Idea
Your competitors and industry research can help you with every aspect of your product packaging from design and shape to its functionality and final look. Impressive and creative ideas of the shapes and styles of your soap packaging can provide you the comfort of gaining the attention of your prospects and customers.
The shape and style of your soap packaging can help you make an identical room for your soap products in the market. Consider the following major shapes and styles for your soap packaging to get an idea for your soap packaging:
● Soap Sleeve Packaging
● Paper Soap Boxes
● Handmade Soap Boxes
● Luxury Soap Packaging
● Square Soap Boxes
● Soap Bar Boxes
● Soap Bar Labels
After having a look at these shapes and styles of soap boxes, ponder upon creating innovative, creative, and unique soap packaging for your product packaging.
5. Choose Eye-Catching Printing Choice for Your Soap Boxes
Designing your soap packaging must lead to attractive printing technology to enhance the persuasive look and appeal of the soap. This can help you increase the conversion of your prospects into customers, and it is expected that it can lead to making your customers loyal to your brand.
Here are a few printing technologies to get the desired outlook of your soap packaging:
Digital Printing. This printing technology has made printing quick, affordable, easy, and convenient at different business places. You just need a digital printer for your printing purposes. Digital printing can produce highly good results.
Offset Printing. Offset printing is an amazing and highly in-use printing technology. This printing technology can produce cost-effective (cost-saving and affordable) printing results. It is highly useful for larger runs of printing outputs.
Flexographic Printing. This printing technology can make your brand story put on your soap packaging. Flexographic printing can produce high and quick printing results with the use of rubber blocks to print the design onto the surface of soap packaging. This can produce highly effective printing results with high-resolution images.
6. Personalize Your Soap Boxes to Persuade Your Customers
Keeping in view all the above discussion about soap packaging can lead you to implement now to produce highly effective soap packaging results. You should follow these steps by integrating your designed artwork, planned process, and desired output to get your soap packaging amazingly leaving your competitors behind your branded soap packaging.
Printing Technology. For your quality printing results on large-scale and high-resolution images, you can go with the flexographic printing technology. This technology will produce high results at a low cost meaning cost-efficiency. For low-resolution and precisely designed artwork, you need to go with the offset printing option to produce great printing results.
Lamination and Finishing. Lamination and finishing choices can make your printed packaging a highly produced soap packaging. You have the following choices to make your soap boxes more attractive and attention-grabbing:
● Matte/Gloss Lamination
● Soft Touch Lamination
● Gold/Silver Foiling
● Holographic Foiling
● Embossing/Debossing
Embellishments and Add-Ons. Other embellishments and decorating techniques and features are still here to make your soap packaging increase the unboxing experience of your customers. Just look at the following:
● Wrapping Papers
● Ropes and Ribbons
● Die-Cut and Window
7. Find a Reliable Packaging Partner
Finding a reliable packaging partner can help you greatly in producing consistent and smooth results for your brand image building and maintaining it. Let’s look at a few features to make your decision easy and effective in the selection of your reliable packaging partner:
● Customizable Solution Provider
● Offering Fast Turnaround Time
● Providing Free Design Assistance
● Shipping Facility All Around the USA
ariConclusion
Packaging along with quality can make your way to prosper your brand presence in the market. However, all these 7 steps can make your soap packaging highly helpful in producing effective results for your brand. Use these seven steps and experience exponential growth of the soap products of your brand.