A Guide On How To Choose The Right Exhibition Stand
Have you been asked to manage your company exhibition? When it comes to the design of the exhibition stand, it is worth your time and effort in researching different techniques to catch and keep hold of people’s attention. You can get some interesting tips on the Internet to get you started. There are many things that you can do to have people notice you, but you will want to make sure that you do not overdo it.
A Professional Contractor
It is always worth your while in using the services of a professional company, such as the Aspect Exhibitions professional UK stand contractors when you are having a display built. A professional company will have a wealth of experience in designing and building stands, so you should draw on this to determine what is going to work, and what will not work. Explain your company’s goals for attending the exhibition and ask them to come up with a concept which is going to draw the eye and engage people from a distance.
Build It High
An easy way to make sure that you are head and shoulders above the competition is to create an exhibition stand which is higher than everybody else’s. An additional benefit of building a tall stand will be that you also have more area that you can cover with displays and logos. You will also have the added benefit of being able to make your graphics larger, as you have more room to cover. With bigger graphics, you will be able to read them from a further distance, allowing you to engage people before they even reach your stand.
Eye-Catching
Another excellent way to draw attention to your display is through the use of lights, colours, and video displays. Video screens are a splendid medium to use, as you can say a lot using images in a very short span of time which can also draw in potential customers from a long way off. Video screens are a great medium to use to hold people’s attention. Using lighting correctly can also make your exhibition stand a focal point within the hall and is also great to catch attention from a distance. You will want to ensure that the light does not dazzle people when they move closer to your display, as this could end up putting people off.
Not Too Loud
Although having someone on a PA system, or using music, is great to get people’s attention, it is important that you make sure that it is not too loud. The last thing you want is for your workers attending your exhibition stand not to be able to hear the people that are visiting. Make sure that the winning personalities of your staff can shine through, without the need for them to shout!
Offer Some Freebies
You can also hold people’s attention by offering them something for free. There are many different things that you can do such as free Wi-Fi, promotional giveaways, charging points for mobile devices, or even just free refreshments.
When it comes to the design of your exhibition stand, it is just as important to make sure that it is functional, as well as eye-catching. Speak to a professional and plan your display after doing some research. With some time, and effort, you can ensure that the next exhibition you attend, will be a roaring success.