3 SEO Tips for Beginners
So you started your first blog and now you need some Search Engine Optimization (SEO) tips. SEO sounds intimidating and mysterious to most new bloggers. Before I answer this, let’s start with the basics....
Author: Nicole Emerick
Are You in The Right Dip?
I just finished Seth Godin’s book, “The Dip” and for those of you who read this blog often, you’ll be hearing a lot about it. This book has single handedly changed my perspective of...
Win Gen Y’s Trust via Experiential Marketing 2.0
You’ve heard the statistics before… Gen Y doesn’t trust advertisements; we trust the people in our social networks. But overall, Gen Y doesn’t trust much at all. If you’re a big company of any kind, you...
Financial Institutions: Building Trust via Customer Service Marketing
What makes marketing financial institutions very different today than ten years ago? Trust. Ten years ago, trust was assumed. The stock market was booming,successful dot-coms were popping up everywhere and jobs were plentiful. But...
Favorite Stocks, Favorite Brands?
I had a really fun conversation with a stock analyst I met at the dog park today. This conversation confirmed my belief that great branding goes way beyond creative ad campaigns and cool in-store...
Female Buying Power
The 90 second video below by she-conomy.com shows that female consumers make a majority of purchasing decisions in comparison to men. 70% of new businesses are started by women 85% of all brand purchases...
Warning: Evolution Ahead
A few nights ago Srinivas Rao, Matt Cheuvront and I recorded a podcast for BlogcastFM. The last interview I did with Srini was 6 months ago. Srini has always been a loyal reader, commenter...
Marketers Fail to Understand and Reach Professional Women
Yesterday I spent some time reading a white paper by Ad Age and published by Meredith called, “The Reality of the Working Woman.” Let’s start with some interesting statistics The number of women in...
Online Marketing 101 for Entrepreneurs
I bet you’re wondering why I decided to put an “Online Marketing 101” series on a career blog. Well, I believe that moving ahead in your career goes beyond perfect resumes, landing a job...
Why I’m Boycotting the Phrase “I Want”
It’s clear that I’m one of the many Gen Y women who want it all: a great career, financial independence and, eventually, few adorable munchkins of my own. If you read my post about...