How to Write Opening and Closing Webinar Scripts that will Keep Your Audience Hooked

by Maria Bashi · Dec 7, 2021

How many opening or closing webinar scripts have you written only to find that your audience is not interested? Or worse, they are bored and drifting off before you even get halfway through the webinar presentation.

If you’re hosting live or automated webinars, scripting is key to being successful. The creation of opening and closing webinar scripts is one of the most important stages of presentation planning.

In this article, we’ll cover some tips on the trade that can help make sure your webinar scripts are captivating.

What’s the Point of Writing a Webinar Opening and Closing Script?

It’s no surprise that even the most experienced professional presenters use webinar scripts. Remember that it’s easy to lose your train of thought if you don’t plan ahead of time, whether it’s due to nerves, enthusiasm, or a question from the audience.

Writing webinar scripts allows you to decide on your webinar’s goal. It’s best to have good webinar script openings even if you know the webinar topic and its important points. And also, conclusions are prepared ahead of time.

Aside from these, there are a few benefits to using a solid webinar script. For starters, a webinar introduction script allows you to make sure you don’t forget anything. It’s important to make sure you have everyone’s attention as soon as possible.

5 Tips to Create Webinar Opening Scripts That Work

Nobody enjoys a dull presentation. You can find a webinar script template that can help you hook and keep your audience.

Before you start composing those words for your next webinar, follow these tips:

Begin with a welcome greeting and a sense of gratitude

The ideal webinars begin with a warm welcome. Webinar opening script will set the tone. That’s why you should sound friendly and use a conversational tone if possible.

Providing a quick thank you at the start is also a good strategy. Many people thank their guests at the end of the webinar, but it’s just as vital to do so right away. They will feel appreciated and much more likely to watch the entire presentation.

Show them a quick overview of what they’ll learn.

You want your viewers to know what they’ll get when they join your online event. Such an idea is something you should include in your webinar opening script.

Don’t show up unprepared in your webinar slides. If you’re going to have a Q&A section or a survey, make sure your audience is aware of it right immediately. If you don’t, there’s a risk no one will join in your activities, and your audience will become disengaged.

Create a survey

The easiest approach to keep your audience captivated by your webinar content is to interact with them. Don’t forget to ask them questions and then follow up with a survey.

Polls, surveys, and asking for feedback are good methods to help resolve their issues. At the same time, this will assist the guest speaker in resolving any technical issues.

Encourage the sharing of your webinar to other social media platforms.

About half of the world’s population uses social media. Apart from the Q&A, encouraging your audience to contribute their social media ideas is another way to keep them involved. Take that opportunity to ask your audience to share your presentation with the world.

Make them stay.

Even though the audience joined you for the webinar, there’s no guarantee they’ll stay until the finish. Webinar presenters must provide a thorough overview of their credentials. Explain why they should remain until the conclusion.

While there are many important elements to add to your script, you should keep it short and sweet. Make sure you stay on the webinar agenda and topic. Otherwise, your viewers may begin to log off one by one.

Tips to Creating Webinar Closing Scripts That Work

The introduction of the webinar, like a movie, should lead to a satisfying conclusion. So, besides writing an attractive webinar opening script, you need also to write a compelling ending script.

After all, after watching a solid webinar marketing presentation, 42% of attendees convert. All the finest webinar practices revolve around providing high value and focusing on the audience.

Here are some tips to end your webinar with audience engagement:

A strong call to action should be included at the end of your webinar, just as it should be in articles.
Don’t forget to answer questions that were left unanswered during the webinar.
A brief list of your main points will assist your attendees in remembering what they learned.
Let your viewers take the next step you’ve defined for them– whether that’s joining your email list or taking advantage of a limited-time offer.

Start Writing Your Interesting Webinar Script!

Now that you’ve mastered the basic concepts of writing webinar script openings and closings, it’s time to get to work! While also having the correct webinar script is important, other small details can help an automated webinar run smoothly.

Have a fantastic webinar beginning presentation that will captivate your audience from the first to the last word. Consider what makes audience members sit up and pay attention.