My Mentor Wrote a Book and YOU Really Need to Read It.
Finally! I can gush about 2 topics near and dear to my heart: Sales and mentors!
After stalking his tweets and religiously reading his blog for months, I emailed Mike Weinberg and gave him no choice but to meet with me at Starbucks and he has been an AWESOME mentor ever since. And you guys know how I feel about the importance of mentors, right?
Mike wrote an incredible book titled, New Sales. Simplified. and it’s a Best Seller on amazon.com! As a 8 year Enterprise sales person, this book reminded me of the important tools I forgot and taught me new skills to refine my approach in earning new business.
Why is this important to you? The fact is, we are all sales people! Starbucks Batista’s are sellers. Fitness coaches are sellers. Traders are sellers. We all sell maybe not something but we sell ourselves constantly. Mike’s no BS approach to sales comforts us in knowing that we don’t need any fancy apps to sell, simply a pad of paper and the right mindset.
Mike talks about the “Not-So-Sweet 16” Reasons Salespeople Fail at New Business Development. I love and appreciate each reason, my favorite being “You babysit and overserve your existing accounts.” New sales folks will benefit from these tried and true guidelines just as much as a seasoned sales chick, like myself.
As Mike says, “Sales is a verb.” He is right! There is no such thing as passively selling. This book gives you the tools to TAKE ACTION, earn new, big business, and grow personally in your career.
