New Start-up Business Costs You Shouldn’t Ignore
The dream of creating your own business and watching it grow into an empire is something many of us aspire to. You can build a name for yourself, a successful reputation, be your own boss and leave something for your children – not to mention turn a profit! And while designing your business is arguably one of the most thrilling aspects of building a business, some of the other crucial components can get left behind in the excitement. Often, there are start-up business costs that are overlooked.
Creating a logo, a powerful mission statement, choosing office equipment are all things we can easily get lost in, allowing us to unwittingly neglect some of the more important business costs that we should be prioritising. Unsure of what you could be missing? Check out the start-up business costs you shouldn’t ignore.
Health and safety
If you’ve only ever worked for someone else, then the idea of health and safety has probably never occurred to you. But as a business owner and employer, the safety of your employees and your clients falls to you. That means everything from fire safety and high visibility jackets to the appointment of first aiders and even the signs for visitors in the car park – such as these. Discovering potential risks and isolating potential dangers is imperative, and you’ll need to organise risk assessments and in turn reduce those risks.
Marketing
Having a fantastic logo, a bold mission statement and an incredible website is definitely a step in the right direction and yes, they’re an important factor in your success. However, all these things mean very little if no one know that your business exists! This is where marketing comes in, and marketing is an area of business you need to set aside plenty of money for. From targeted ads to SEO and of course social media ads, you need to showcase your business in as many places as possible. And don’t neglect the more traditional types of marketing: flyers, posters, business cards, stationary, business apparel etc – it all adds up and if done well, can really help your business succeed.
Your website
Having an eye catching and professional looking website is crucial. Not only does it have to look the part, but it also needs to be user friendly and managed correctly. Many start-ups try to save money by purchasing a domain and building the website from scratch themselves. Although a good idea in practice, it’s much more complicated then you think! The best way to have a website that ticks all your boxes is to have one created for you by professionals. Remember, you get what you pay for! So you should create one that:
- Is visible in Google.
- Is user friendly.
- And creates a positive experience for your customers.
The little things
It’s often the little things that keep any business ticking over. And now its up to you to ensure that you can finance everything you’re going to need. From paper clips, to staples, printer ink and ergonomic office chairs. Make sure you’re budgeting for all the little things too!