9 Ways Perfectionists Can Stop Being Self-Destructive
In a recent team meeting our leader, an avid sailor, showed us a clip from the movie Wind. In the movie, Will Parker, played by Matthew Modine (yes, yum), loses the Americas Cup to...
Tagged: marketing
8 Tips for Building a Better Website for Your #SideHustle
Just because you have a full-time career doesn’t mean you can’t follow your passion. Having a side gig is an excellent way to bring in a little extra cash, or to work toward being...
Are You in The Right Dip?
I just finished Seth Godin’s book, “The Dip” and for those of you who read this blog often, you’ll be hearing a lot about it. This book has single handedly changed my perspective of...
Win Gen Y’s Trust via Experiential Marketing 2.0
You’ve heard the statistics before… Gen Y doesn’t trust advertisements; we trust the people in our social networks. But overall, Gen Y doesn’t trust much at all. If you’re a big company of any kind, you...
Personal Business Cards for Personal Branding
A few weeks ago I was invited to a fund raising event for a non-profit arts organization. This was the perfect networking opportunity especially since I have been thinking about returning to the non-profit...
Are You Guilty of Common Female Prejudices at Work?
Last night at dinner my 17 year old sister was telling me all about her AP Psychology class. Her class is watching a film in which ABC set up different awkward situations to see how the...
Creating a Positive Emotional Association with Your Professional Brand
By, Dawn Yerger It’s hard not to notice that branding has become a hot topic in today’s business world, and with good reason. Human beings tend to assess whether or not we like or...
How Gender Roles Affect the Women of Public Relations
By, Roland Cailles As a public relations person, I have the pleasure of working with some of the most talented and creative women in the professional world. My industry, known for its fast-paced lifestyle...
Cool Career Girl Technology: Eye-Fi
How annoying is it when you are super excited to upload your pictures from the weekend, and then you can’t find your stupid cord ANYWHERE? I hate it. I also hate the times when...
6 Things I Learned as a Young Entrepreneur. By, Kim Grotto
By, Kim Grotto Have you ever felt the drive to start your own business? Or maybe you just grew up knowing that, one day, you would work for yourself. I fall into the latter...