Three Ways Case Studies Can Boost Your Business

Case studies are a powerful tool for marketers and business owners. It helps them showcase their capabilities in a comprehensive manner to their target audience. It is an excellent tool to let your customers know that you understand their challenges and have requisite knowledge and experience to address the same. Case studies are an integral part of content marketing strategy for a majority of B2B businesses. For instance, Accenture, an IT and strategy consulting firm displays case studies prominently on their website and utilizes it to generate leads. B2C marketers also use case studies in the form of visual content to efficiently communicate the features and benefits of their products or services to their audience.

You need to set up a sound case study writing process to generate desired business results. Producing two to three case studies in a month and aggressively promoting them can deliver tremendous benefits for your business. Here are three ways the case study marketing will boost your business:

Improves Website Conversion

According to Neil Patel, case studies rank as the third most influential content marketing type in the buying process of all kinds of businesses. In fact, Neil Patel, who is known as one of the most influential online marketers, uses case studies to generate leads for his own business. Thus, by having a few excellent case studies can boost your website’s conversion rate significantly.

Boosts Your Sales Pitch

We all get a lot of marketing emails in our inbox. However, very few of the emails get our attention. If you or your sales team use a link to a relevant case study along with the sales pitch in their email, it can garner a better response. SingleGrain has mastered this strategy. After an initial conversation with the leads, they send a relevant case study in the follow-up emails. It assures the prospective clients about the firm’s capability. This strategy also saves a lot of time for sales and marketing team in preparing customized pitch for leads from different industries.

Generates more Backlinks

If you can come up with great case studies, the internet community, especially the bloggers will take a note of the same. They will use it in their content to prove their arguments. Depending on the quality of the case study, you may get a lot of editorial links which are precious for search engine optimization of your website.

A case study forms a major pillar of an effective content marketing strategy. The success depends on your ability to develop remarkable case studies quickly. If you are a startup, you may not have a lot of data to prepare a real case study. However, you can use publicly available data to establish a case for your offerings. Also, as soon as you finish a project, you should consider developing a case study on the project even if it was partially successful. The central idea is to highlight your strengths and your ability to apply it to address real life challenges.