Trending Digital Applications Businesses Should Look Into

As a business, you have to incorporate intelligent operations to maximize productivity, generate more revenue, and maximize returns on investment (ROI). One of the best ways to do this is by adopting digital transformation in your company. The digital transformation is the use of different technology in your business to change how you operate and deliver services to your customers.

If implemented correctly, a digital transformation will benefit businesses. This has led many businesses to use technology to their operations. The COVID-19 pandemic also contributed to the digital transformation as businesses have been forced to find innovative ways to survive amid challenging times. As the world continues to advance, technology will play a significant role in how companies operate.

Different technological applications have been developed, and some are already being used in business. This article will look at some of the trending applications that businesses must look into and use in their operations.

Telemedicine applications

Telemedicine is the use of telecommunications technology to provide remote health services to patients in far-flung areas. While telemedicine was steadily rising before, the COVID-19 pandemic made the practice more popular as health services can now be provided while maintaining social distancing. 

Telemedicine provision largely depends on an application where the patient and the doctor can communicate, eliminating traveling. The application can be used to offer virtual services to patients. Using telemedicine apps is also convenient for both the patient and the healthcare provider as they can fix an appointment depending on their schedule. Healthcare companies and professionals can follow this guide to develop a telemedicine application and provide expanded care to their patients. (1)

Customer relations management applications 

Offering an excellent customer experience should be a priority for every business. However, not all businesses manage to do so as they don’t get the complete picture of their customers’ interactions. As a result, businesses must adopt a customer relations management (CRM) solution.

Through a CRM, your team can understand more about your customer and their experience in your business. It will then lead to customer satisfaction, hence higher client retention. Also, the collaboration between different teams within your company will be seamless as they can access customer data from one central point, even when they’re working remotely. Every team member will work towards managing customers and giving them an excellent experience. (2)

Social media applications

Social media usage has increased over the years, with over 3 billion users currently. Each user spends an average of two hours and 22 minutes on social media platforms in a day. The number of users is projected to grow, making social media a global marketplace where businesses can interact with clients.  (3)

First, businesses can use social media to grow their customer reach due to a wider audience presence on those platforms. As long as the businesses have a viable social media strategy, increasing their business exposure won’t be a problem. Second, social media can strengthen the relationship with clients by humanizing the brand and connecting with the audience deeper. You can also use social media to tell your target audience the story behind your brands, creating a stronger connection to your business. (4)

Lastly, social media can increase traffic to your business website. Through your pages, you can reach thousands of people at once. If your message is appealing, they’ll click the link you attached. (4)

Collaboration and communication applications 

Many businesses embrace remote working as it’s cost-effective and keeps employees safe during the pandemic. Thus, there’s the need for collaborative and communication tools for remote teams to communicate and remain productive. 

There are several collaborative tools that businesses can use in their operations. These tools can allow remote workers and those in the office to collaborate in documents, manage information better, and initiate seamless conversations. Teams can also hold real-time meetings and conferences through such applications. (2)

Mobile payment applications 

The evolution of banking has reached to phones, and businesses are urged to embrace this change to keep up with the times. Now, more people use their mobile phones to complete tasks, and this includes shopping for services. For instance, if someone clicks on your products and wants to purchase, they’ll want to use the most convenient way to pay.

Mobile payments offer this convenience as it encompasses wallets and money transfer features. Therefore, customers don’t have to write checks or cash when completing purchases. A convenient way for customers to pay will also increase the conversion rate; hence, businesses should incorporate mobile payment platforms. (5)

Conclusion 

Businesses that embrace and implement digital transformation are likely to scale their operations and revenue. Digital applications have several benefits, such as increased collaboration and better customer relationship management. However, it would be best if you don’t do an instant transformation; instead, make it gradual. To achieve a successful transformation, you can look at the applications discussed in this article.

References

1. “Benefits Of Telemedicine”, Source: https://www.hopkinsmedicine.org/health/treatment-tests-and-therapies/benefits-of-telemedicine
2. “5 Digital Solutions to Help Your Business Take Off”, Source: https://www.entrepreneur.com/article/357079
3. “100+ Need-To-Know Social Media Marketing Statistics (2021)”, Source: https://rafflepress.com/social-media-marketing-statistics/#Social-Media-Marketing-Stats-Worldwide 
4. “3 Powerful Reasons Why Businesses Should Use Social Media”, Source: https://www.business2community.com/social-media/3-powerful-reasons-why-businesses-should-use-social-media-02412934
5. “5 Reasons Why Your Business Should Use Mobile Payments”, Source: https://www.biznessapps.com/blog/5-reasons-business-use-mobile-payments/